“Cost Per Action” marketing is two of the simplest methods for beginner Internet marketers to begin making money online. For years, this type of affiliate marketing has an industry secret of the insider “big players.” It was never really a “secret,” but while most people in Internet marketing had their hands busy promoting Clickbank products, the big kahunas were playing on a whole different level.

Cost Per Action, sometimes referred to as “CPA,” is a type of Internet marketing that requires consumers to complete specific actions – this usually entails filling out a form and requesting a free product sample, signing up for a free trial. In some cases, it involves asking the consumer to try a new product or service by making a small purchase.

What it means is that you, as offer promoter, get paid for the “actions” taken by the traffic you steer to advertisers. As a basic example, let’s say a company wants to test the consumer feedback on a new product line that they are introducing. They create an offer where they agree to pay $1.50 for each person who submits their e-mail address and zip code – your job is simply to direct traffic to that site and then collect $1.50 for each person who opts in.

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