57 Powerful Email List Building Tips To Build Your List Fast
December 10th, 2011
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by admin · Filed Under: Blog · List Building
Author: Ross Dalangin
The Basics
Tip #1 – Create a well-crafted lead capture page. The primary function of a lead capture page is for collecting the names, email addresses, and other information about your audience/site’s visitors. So, you must have on your lead capture page information about your offer of a solution to your prospects’ problems to give them a reason to sign up/opt-in. Make it simple: use a headline, some bullet points about what you are offering, your autoresponder opt-in form, and the important points of your privacy statement. You can also use your lead capture page to introduce yourself and your brand.
Tip #2 – Include a link to your privacy policy on your lead capture page. And make sure your privacy policy is clear and concise.
Tip #3 – Use an autoresponder service. An autoresponder is basically a piece of software (or a service) that enables you to send/broadcast emails to the people in your list automatically. All you need to do is to create/compose your messages and set the dates when you want the autoresponder to send them out to your list. Additionally, autoresponders lets you easily set up an opt-in form on your lead capture page. A great example of an autoresponder is Aweber.
Tip #4 – Write the copy for your lead capture page with your prospects’ point of view in mind. Keep in mind that it’s far easier to convince people when you are in agreement with their train of thought than it is to force them to see it your way.
Tip #5 – Don’t make it difficult for your prospects. Deciding on whether or not they should entrust you with their email address is already hard enough. So, if they do give you their email address, give them what they asked for right away.
Tip #6 – Give away something of value. It could be a report, an ebook, a video clip, an audio recording, whatever, so long as it’s not trash. Make it something that people will love you for.
Tip #7 – Provide a preview of what people will receive once they sign up to your list. Remember what was mentioned earlier about “targeted and qualified” lists? This should reduce your chances of getting people who will sign up to your list “by mistake”.



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