Are your loyal customers spread word of mouth marketing?

Your faithful customers will not always be your greatest referral builders. There is no relationship between buying behaviour, frequent spending or customer loyalty and word of mouth. Porsche customers are not referred to the brand by other customers relatively; Porsche gets its referrals from children that love cars. Gaze beyond who is buying and who isn’t to find your greatest referral builders for your niche business.

What referral methods are you applying in your niche market?

1.     Are you looking for recommending behaviour? Capture a gaze at the prospects using your tell-a-friend forms or frequently talking about your personal brand.

2.     Are you looking for readers? Your blog and newsletter subscribers are often your prospects looking for an interactive sharing of creative ideas.

3.     Are you looking for prospects who crave your products or services? Everyone wants to wear or employ your logo is a superstar who wants to show your personal branding to the world.

Watch the video below to be inspired and be prepared to have your personal customer attitudes changed. Your prospects and customers will be drawn to you like a magnet by what you put into practice and learn from Johnny the Baggers’ prompting. An unforgettable story about a young man who changes the culture of a grocery store by being creative and giving the customers more than they expect.

Inspirational movie about customer loyalty based on a true story!

Venturing or growing a small business for the first time; the New Year often commences a great time to reflect and grow new hope with goal setting taking place and planning your business year.

The number ingredient in every small business, no matter what industry it is including internet marketing, network marketing, MLM, or home based business is personal branding with the rise of social media networks such as Facebook, Twitter and MySpace, etc…. People are demanding personal branding well at least generation y and x are choosing what they want to buy on services and products from small business that are giving personal interaction.

To kick a new start of year 2009 on a lighter and humorous thought provoking note, please watch a very small business video below.

 The Australian tax-payers channel ABC TV last year aired a new comedy show called Very Small Business starring Kim Gyngell and Wayne Hope. If you’ve watched it already, can you share your thoughts about television series? If you haven’t watched it yet, go to Very Small Business website and watch the episode and tell us what you think about it!

Wayne Hope plays the character Don Angel. Does his character remind you of someone in business?

Success and hope be with you,

Brian and Jennifer Baulch

From YouTube: He wants to buy a car that communicates strength, success and power without arrogance. Something that says he’s a mover, shaker, sexy, sporty, refined and simpatico with the Worldwide Business Group. A car is an extension of his personality.

Very Small Business “Image is everything in business”