Copyright 2009 by Willie Crawford
It’s no secret that the right videos, submitted to the right places, can generate millions of views.
Let’s look at some of the keys to getting some of that great traffic using videos.
One of the first things that you’ll notice is that in a lot of niches, tons of people are discovering video. That means that you need to create and submit more videos, and you need to submit them to more places. If you don’t used an automated submission service, that can be very tedious, and tie up your computer for hours on end.
As you prepare to create your videos, you need to begin by asking what is it that you want to accomplish. More specifically, what do you want your viewers to do after they finish watching a given video?
After you identify the goal of the video, you need to actually map it out on a “storyboard.” What will be in each frame, and what will the audio say?
If your video is being created using a tool such as Camtasia (screen capture software) then you also want to script it. You don’t want to leave any element of your video to chance. You don’t want any little thing detracting from accomplishing your goal.
If you practice the script and are very familiar with it, even if you read it, it will sound natural to many viewers.
Speaking of sound, having high-quality audio is one of the most important elements of a good video. Having understandable audio, recorded at the right level is actually more important than the quality of the picture.
The way to get great sounding audio is to 1) use a quality microphone, and 2) don’t put the mike too close to your mouth. You also need to be in a quiet place when you make the recording.
Those are some technical tips for creating a good video that will generate lots of traffic and perhaps even go viral.
Let’s look at one other slightly technical issue that you absolutely must consider. Your video must target the right keywords. That is, the title and description that you enter at the video sharing sites must use terms that your ideal customers are using when searching for your topic.
It would probably be worthwhile to spend some time using a tool such as the Google AdWords External Tool to confirm EXACTLY what terms people are searching on related to your product or service. You’ll find that free tool at: https://adwords.google.com/select/KeywordToolExternal
While researching using the Google External Keyword Tool, look not only at the number of searches done each month on a term, but also at the competition. Often you can get an instant number-1 ranking for less competitive terms that can still send you a worthwhile amount of traffic – and these people are buyers actually looking for very specific brands, etc. Those “long-tail keywords” are worth their weight in gold when you notice ones that your competitors haven’t.
In part-2 of this article, we’ll look at formatting and submitting your videos in a way that runs circles around your competitors. For now, start jotting down notes for a few videos that you will make and use in your website traffic generation efforts.
Willie Crawford is a website traffic generation expert. He often distributes content (articles, videos, podcasts, and press releases) to generate highly targeted website traffic. To do that efficiently he uses the automated submission service by clicking the banner: