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5 Tips for Maximum Business Success
By Brian Baulch | Blog
2. Start the ball rolling with strategy. Developing a strategy – a plan of action to reach a certain destination or goal – is the start. Think of all the most successful businesses that you know of or have heard of. What is their strategy? They all have one. Some have referred to this as a big, hairy, audacious goal. This is how a business moves away from reactive mode and into proactive mode. This is how you “energize” your employees – they become a part of something that is bigger than themselves – really turning them on. Here are some questions to ask. What opportunities already exist that match and align with your strategy and will move you closer to its fruition? What new opportunities can be created to get you closer to the realization of your strategy? Now, apply massive action on ALL of these opportunities to win – and win BIG! Strategy is the start. But, to really bring it on home, you must remember…
3. Everything that happens in your business is either a one-time project or an on-going process. If it’s a one-time project, that means your business better have one or more “project managers” who set up the satisfaction criteria, the inputs and outputs, the deliverables, the milestones, the budget, all of the things that go into the mix of a successful project – and you’ll find that projects are much more successful in your business and your business is much more successful. And if it’s an on-going process, that means people need to think through and document a “system”. Then, repeatedly communicate the system to everyone that is involved or related to the system and ask them to “think” of ways to improve and enhance the system. This puts your business on success-autopilot. This puts the success of your business in the hands of the “system” instead of in the hands of people who are doing their own independent thing.
4. There are still only three ways to grow your business: Find more people to sell to, sell more to people when they buy, sell to people more frequently. This is obvious. Most people know this. Can you quickly and clearly articulate your plan for each of these three areas?
5. Trying to sell “dimes for dollars” is extremely difficult and never works on a long-term basis. Selling “dollars for dimes” is much easier and will result in long-term business success. Think of the USE-VALUE that your customers are getting from your business. Now, are you trying to GET them to buy “dimes for dollars” or are you HELPING them buy “dollars for dimes”?
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